Have you observed changes in SaaS user behavior and preferences over the past few years? What are they? ML: Unlike more traditional software, SaaS companies have less difficulty in capturing users' attention. In today's market, people are often willing to try new apps, especially when they see other people around them (on social media, for example!) doing the same.
However, that said, two major challenges remain : converting these users into paying customers and retaining them over time. The teams behind the SaaS must therefore create two important, but very different strategies : one to get users Real Estate Photo Editing to adopt the software (and pay for it), and another to retain customers who have already invested in it. With this in mind, it is also important to say that user attention is changing all the time.